Fenton Nissan

Capturing the Fenton Fanbase

The Problem

Fenton Nissan, an auto dealership located in McAlester Oklahoma, have a concrete strategy when customers enter their dealership. However, they were unable to showcase their selling skills with few customers walking into the door. The dealership voiced their concern to us, and
we took to work. The problem? How can we create new customers for Fenton Nissan?

The Plan

We wanted to expand their customer base outside of the McAlester area and get customers from outside McAlester to purchase a vehicle from them. Our dedicated Google AdWords and the Facebook team took this car dealership to the next level. We focused on utilizing different strategies to increase leads as well as monitoring them to make sure they were under industry average cost. Our team then filtered unnecessary audiences on the google side of things to make sure that our ads are targeting the right users. We not only wanted to target users who were in the market of purchasing a car but targeting users who were already in the midst of the car buying process. These users would then be transferred to Fenton’s website and from there, an increase in foot traffic was inevitable.

the effect

Many marketing companies have accounts that contain fluctuating web traffic throughout the seasons. For Fenton Nissan’s case, our expert team kept this account’s web traffic consistently improving since the first month. The average cost per lead for Fenton Nissan has been steadily under $11 every month of 2020 on the google side. The average cost-per-click (or CPC) for the auto industry is $2.46, and our team has kept that number under the industry average every month. Reaching different audiences was one of Fenton’s main goals while cutting spend cost as possible and receiving a wide range of leads. The location of accounts can always be a hurdle, especially in the digital marketing industry. Without a well-rounded marketing team, your business’s location can make or break your business. With Silva & Habeck, Fenton Nissan didn’t have to worry about their store’s location because they knew our expert marketing team would be able to reach new customers from across the region.

 

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