Fluorescent lights flickering, scattered boxes filled with documents, stacks of drywall in the middle of the floor, and unfinished desks dispersed around the room. This was the office of Insurica Express, where our leadership team sat down to discuss a digital marketing game plan. Insurica Express, a branch of Insurica that focuses on navigating small business owners through the insurance buying process, did not have a digital marketing agenda. Fast forward to today, Insurica Express is now a prominent small business insurance provider. But how did that office, which was once a bare room with little light, become such a dominant contender in the insurance industry?
Each industry is different when it comes to digitally market their business, and Insurance is no exception. With a high cost in insurance-related keywords, followed by the industry constantly in flux, we knew our approach had to be impactful. Our team focused on utilizing Google to target key demographics with the addition of creating numerous search and display campaigns. We also designed numerous remarketing campaigns designed to retarget users who have seen our ads in the past.
Before looking at the results, it’s important to keep note what the insurance industry standards
are when it comes to digital marketing.
Looking at these metrics side by side concludes this story. Our team not only converted over 2,500 users, but it also brought them in with half of the cost for the industry average. Another note to add is that our campaigns brought in over 7,800 clicks and 362,000 impressions.
Bringing on an insurance company to the digital market realm can always be a risk. With the industry’s high cost in keyword research on top of creating relevant content for users, the stakes were against us. But we saw great potential and growth for them, and our leadership team knew that we could bring this account to life. Insurica Express is now one of our highest performing accounts, and we look forward to continued growth for them.