Outdoor Powersports

A Digital Journey

The Problem

Outdoor Powersports, a powersports dealership headquartered in Gainesville Texas, has a long tradition of selling powersport vehicles and equipment to powersport enthusiasts. Concern arose in their business, however. They were seeing a decrease in-store traffic. In other words,
how can we create ads that provide a more engaging and immersive experience for viewers?

Result

Our team at Silva & Habeck came up with a plan that would not only create quality engagement with users but drive those same users to their website. The answer? Video campaigns with aligned display campaigns. Our team built out a custom-tailored powersport audience that contained the right users and demographics. The videos we used not only showcased the product but featured vibrant OPS employees featured on a variety of streaming platforms.  Our team also created a search campaign to support the video campaign being highlighted. 

the effect

The campaign generated over 227,000 views with a low cost-per-view (CPV) of only $0.04. Our Google display campaign generated over 10,000 unique new users to their website. When it comes to our search campaign, here are the results: 
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However, the strongest effect did not come from the incredible campaign results; it came from the employees at Outdoor Powersports. Our video campaign not only highlighted the employees showcasing skills but created an even brighter perception of the Outdoor Powersports family.