Wylie Sprayers, a business specialized in manufacturing and marketing chemical application equipment, started their business in 1930 by selling propane gas. Fast forward to the year 2020, their business stretches across three states. But a problem arose; their marketing strategy, which only involved radio and billboard ads, was outdated in comparison to current digital marketing trends This is where Silva & Habeck stepped in.
Our production team got together and devised a custom-tailored marketing campaign. Utilizing Google and Facebook, we created multiple display campaigns and a search campaign for both platforms. We focused our display campaigns on creating brand awareness while reaching more audiences. Our search campaigns focused on generating the right traffic to Wylie’s website while having those users convert at a high rate at a low cost. Having these types of campaigns working alongside each other further optimized Wylie’s website traffic.
Our results? Our search campaigns brought in over 4,000 individual clicks with an industry-low cost per click (CPC) of $0.45. Our Google display campaigns generated over 300,000 impressions from relevant users and a CPC of just $0.09. On the Facebook side, our ads brought in over 121,000 impressions and a cost of $8.55 per lead.